Southwest Airlines has announced changes to its well-known Customer of Size seating policy. The policy had been discussed for years because it allowed some passengers to receive an extra seat if they needed additional space. While many travelers supported the program, others questioned how it worked and if it was fair to everyone.
The airline is now moving in a different direction as it updates several customer policies. These changes are part of Southwest’s wider plan to improve its services and increase revenue. The decision has started many conversations among travelers, disability advocates, and aviation experts.
This article explains what the Customer of Size policy was, why Southwest changed it, and what these updates may mean for future passengers.
What Was the Customer of Size Policy?

The Customer of Size policy was created to make flying more comfortable for passengers who needed extra seating space.
Under the previous policy, a passenger who could not comfortably fit into one seat with both armrests lowered could request an extra seat. Depending on the situation and seat availability, Southwest often refunded the cost of the additional seat after the trip.
The policy was designed to:
- Give larger passengers extra personal space.
- Improve comfort during flights.
- Reduce seating problems between neighboring passengers.
- Create a better travel experience for everyone.
Many travelers appreciated the policy because it tried to balance comfort and respect for all passengers.
Why Did Southwest Introduce This Policy?
Airplane seats have become smaller over the years. At the same time, passenger needs have become more diverse.
Southwest introduced the Customer of Size policy to address these challenges. The airline wanted to avoid uncomfortable situations during boarding and throughout the flight.
The policy also helped flight crews solve seating issues before takeoff instead of dealing with complaints after passengers were already seated.
For many years, Southwest was one of the few major U.S. airlines with a well-known policy of this kind.
Why Is Southwest Changing the Policy?
Southwest Airlines has recently started making several major business changes.
Some of these changes include:
- New assigned seating options.
- Premium seating choices.
- Updated boarding procedures.
- New ways to increase company revenue.
As these updates continue, the airline has decided to move away from parts of its previous Customer of Size seating program.
The company says its new seating system will give passengers more choices while making seat management easier.
How the New Seating System May Work
Southwest has traditionally been famous for open seating. Passengers could choose almost any available seat after boarding.
Now the airline is introducing assigned seating on many flights.
With assigned seats, passengers will know their seat before boarding. Some seats may also cost more because they offer extra legroom or preferred locations.
This new system changes how extra seating requests may be handled in the future.
Instead of using the older Customer of Size process, passengers may need to select seating options during booking based on availability.
How Travelers Are Reacting
The announcement has received mixed reactions.
Some travelers support the change because they believe assigned seating creates a simpler boarding process.
Others worry that larger passengers could face higher travel costs if they must purchase additional seats without the previous refund option.
Disability advocates have also encouraged airlines to continue treating all passengers with dignity and respect while providing reasonable seating options.
Many travelers say they are waiting for Southwest to provide more detailed guidance about how future seating requests will work.
Advantages of the New Policy

The updated seating system may provide several benefits.
Better Seat Planning
Passengers can choose their seats before arriving at the airport.
Faster Boarding
Assigned seating may reduce confusion during boarding.
More Seating Choices
Travelers can select standard, preferred, or extra-legroom seats.
Easier Flight Management
Airline staff may spend less time solving seating problems at the gate.
Possible Challenges
Some concerns remain about the new approach.
Higher Costs
Passengers needing extra space may have to pay for an additional seat depending on the final policy.
Less Flexibility
The previous system allowed some travelers to request extra seating based on availability.
Customer Concerns
Some loyal Southwest customers believe the old policy was more supportive and customer-friendly.
What This Means for Larger Passengers
Passengers who need additional seating space should carefully review Southwest’s latest travel policies before booking.
Checking seat availability early may become more important than before.
Travelers may also want to contact customer service if they have special seating needs before their flight.
Understanding the airline’s updated rules can help avoid surprises on travel day.
Southwest’s Broader Business Changes
The Customer of Size update is only one part of Southwest’s larger transformation.
The airline is also introducing changes such as:
- Assigned seating.
- Premium seat options.
- Extra legroom seating.
- Updated boarding methods.
- New customer service improvements.
Southwest says these changes are intended to modernize the airline while meeting changing customer expectations.
Tips for Travelers
If you plan to fly with Southwest, consider these tips:
- Book your flight early.
- Review the latest seating policies before purchasing tickets.
- Choose your seat as soon as it becomes available.
- Contact customer support if you need special seating arrangements.
- Arrive at the airport early for a smoother boarding experience.
Planning ahead can make your trip much easier.
Frequently Asked Questions (FAQs)
Is Southwest Airlines ending the Customer of Size policy?
Southwest has announced changes to its seating policies as part of a broader update. Travelers should review the airline’s latest guidelines for current details.
Why did Southwest change the policy?
The airline is moving toward assigned seating and introducing new seating options as part of its business strategy.
Will passengers still be able to request extra seating?
Southwest has indicated that seating procedures are changing. Travelers should check the latest booking information before their flight.
Does Southwest now have assigned seating?
Yes. Southwest is introducing assigned seating as part of its updated travel experience.
Should travelers check the new rules before booking?
Yes. Reading the latest seating policies can help passengers understand available options before purchasing tickets.
Conclusion
Southwest Airlines’ decision to roll back parts of its controversial Customer of Size seating policy marks a significant change in the airline’s history. The company is shifting toward assigned seating and a new travel experience that aims to improve efficiency and provide more seating choices.
While many travelers welcome the new system, others remain concerned about how larger passengers will be accommodated. As Southwest continues introducing these updates, customers should stay informed about the latest policies before booking their flights. Knowing the current rules can help travelers plan ahead and enjoy a smoother journey.