As a Black woman who recently wandered through the ancient streets of Amman, floated effortlessly in the Dead Sea, and marveled at the rose-red city of Petra, I left Jordan with a full heart and unforgettable memories. But beneath its breathtaking beauty, this Middle Eastern gem is grappling with a harsh reality: its tourism industry is taking a significant hit. The culprit? The ongoing conflict in neighboring Israel.

Let’s unpack what’s happening, why Jordan deserves a spot on your travel list despite the turmoil, and how this crisis is reshaping the country’s vibrant tourism sector.

A Country Too Close to the Chaos

Jordan’s proximity to Israel has always been a blessing and a curse. While the country boasts its own iconic landmarks, its location makes it vulnerable to the ripple effects of instability in the region.

• Tourism Numbers Plunge: Reports show a sharp decline in visitors since the Israel war reignited. Many travelers are canceling trips, fearing the conflict could spill over.
• False Perceptions: Let’s be clear—Jordan is safe. But global headlines rarely differentiate between neighboring countries, lumping them all into a “danger zone.” This unfair stigma keeps tourists away.

As someone who walked Jordan’s streets just weeks ago, I can vouch for its warmth, hospitality, and relative peace, even in the shadow of conflict.

The Economic Fallout

Tourism is a lifeline for Jordan, contributing around 19% to its GDP. When travelers stop coming, it hits the country hard:

• Hotels Struggle: Luxurious resorts by the Dead Sea and cozy guesthouses in Wadi Rum are seeing vacancies skyrocket.
• Guides and Vendors Suffer: Local tour guides, market vendors, and small business owners, many of whom rely solely on tourism, are struggling to make ends meet.

When I strolled through Petra, a vendor selling handmade jewelry shared that sales had dropped drastically. “We depend on tourists,” she said. “Without them, life becomes harder.”

Why Jordan Needs Black Travelers Now More Than Ever

Black travelers, we’ve been making waves in global tourism, and it’s time to extend that love to Jordan. Here’s why:

• Unique Experiences: From exploring Bedouin culture in Wadi Rum to indulging in the most flavorful mansaf, Jordan offers experiences you won’t find elsewhere.
• A Warm Welcome: Jordanians are some of the most hospitable people I’ve met. As a Black woman, I felt seen, respected, and celebrated in every corner of the country.
• Supporting Local Communities: Your visit directly impacts families who rely on tourism to survive.

Is It Safe to Visit Jordan?

Let’s address the elephant in the room: safety. While no country is without risks, Jordan remains one of the safest destinations in the region.

• Peaceful Atmosphere: Despite its neighbors’ conflicts, Jordan maintains a calm and secure environment for visitors.
• Tourism Infrastructure: The country’s robust tourism industry ensures travelers have safe, comfortable, and memorable experiences.

I walked the streets of Amman at night, explored ancient ruins solo, and even joined a group trek in Dana Biosphere Reserve—all without fear.

How You Can Help Revive Jordan’s Tourism

If you’re considering your next travel adventure, here’s why Jordan should top your list:

1. Book a Trip: Don’t let fear-mongering headlines deter you. Jordan is open, welcoming, and ready to share its treasures.
2. Share Your Stories: Document your travels, post on social media, and spread the word that Jordan is safe and worth visiting.
3. Support Local Businesses: Skip the big chains and choose local guides, accommodations, and shops.

Conclusion: Why Jordan is Worth the Trip

As I stood under the star-filled skies of Wadi Rum, sipping tea with Bedouins, I couldn’t help but feel a profound connection to this beautiful land. Jordan has so much to offer, and it’s heartbreaking to see it suffer due to circumstances beyond its control.

Black travelers, let’s show up and show out for Jordan. It’s time to reclaim the narrative and remind the world that this incredible country deserves our love, support, and wanderlust.

Plan your visit. Jordan is waiting for you.