Southwest Airlines has long been known for its unique open-seating policy, allowing passengers to choose their seats once onboard. However, recent announcements suggest that Southwest is exploring changes that could bring assigned seating and extra legroom options to its flights. These updates might significantly reshape the Southwest experience, appealing to travelers who value more structure and comfort during their journeys.
Here’s everything you need to know about Southwest’s potential shift toward assigned seating and enhanced seating options.
The Evolution of Southwest’s Seating Policies
Southwest Airlines has historically operated with a straightforward boarding process: passengers are assigned boarding groups (A, B, or C) based on their check-in time or ticket type. Once onboard, they can choose any open seat. This policy has been a hallmark of Southwest’s brand, promoting efficiency and simplicity.
However, in response to customer feedback and competitive trends in the airline industry, Southwest is testing a shift to assigned seating on select routes.
Why the Change?
- Customer Demand: Many travelers prefer the assurance of knowing where they’ll sit, especially those flying with families or in larger groups.
- Competition: Competitors like Delta, United, and American Airlines offer assigned seating, giving them an edge in attracting business travelers and premium passengers.
- Operational Efficiency: Assigned seating may streamline boarding and reduce congestion during the boarding process.

Assigned Seating: What We Know So Far
Southwest’s CEO, Robert Jordan, confirmed that the airline is piloting assigned seating options on select flights. While details are still emerging, here’s what travelers might expect:
- Booking Seats in Advance: Passengers may have the option to choose seats during the booking process or at check-in.
- Preferred Seats for an Extra Fee: Like other airlines, Southwest could introduce a tiered pricing system for desirable seats, such as those with extra legroom or near the front of the plane.
- Maintaining Flexibility: Southwest aims to retain its no-frills spirit, so it’s likely that assigned seating will remain optional, allowing loyal customers to stick with the open-seating model if preferred.
Extra Legroom Seats: A Welcome Addition
Southwest is also exploring ways to offer extra legroom seating, a feature already popular among other carriers. This move could attract tall passengers, business travelers, and anyone seeking a more comfortable flight experience.
Key Features to Expect
- Location: Extra legroom seats will likely be in the exit rows or the first few rows of the aircraft.
- Pricing: While Southwest has traditionally avoided hidden fees, expect a reasonable surcharge for these premium seats.
- Perks: Extra legroom seating could come with additional benefits, such as early boarding or dedicated overhead bin space.

Implications for Frequent Flyers
Southwest’s potential changes could significantly enhance the experience for frequent flyers and business travelers:
- More Customization: Passengers can tailor their seating preferences based on comfort or convenience.
- Loyalty Program Enhancements: Southwest may integrate these seating options into its Rapid Rewards program, allowing points redemption for premium seats.
What This Means for Travelers
If Southwest officially rolls out assigned seating and extra legroom options, it could redefine the airline’s appeal. Here are some potential pros and cons:
Pros
- Peace of Mind: Families and groups can secure seats together.
- Improved Comfort: Extra legroom options cater to passengers seeking a more enjoyable flight experience.
- Efficient Boarding: Assigned seating could minimize delays caused by seat selection chaos.
Cons
- Additional Costs: Premium seating may come with extra fees, which could deter budget-conscious travelers.
- Departure from Tradition: Some loyal customers may miss the spontaneity of Southwest’s open-seating system.

SEO Tips for Booking Southwest Flights with Assigned Seating
When searching for the best deals and seating options, use these tips:
- Search Early: Monitor Southwest’s website for updates on assigned seating availability.
- Use Keywords: Include terms like “Southwest Airlines assigned seating,” “extra legroom seats,” or “Southwest premium seats” in your search to find relevant information.
- Leverage Rapid Rewards: Check if you can use points for upgraded seating options.
Final Thoughts
Southwest Airlines’ exploration of assigned seating and extra legroom marks a significant shift for the carrier. While these updates aim to enhance the customer experience, they also signal Southwest’s efforts to remain competitive in the evolving airline industry.
For travelers, these changes offer more flexibility, comfort, and convenience while maintaining Southwest’s reputation for affordability and reliability. Whether you’re a loyal Southwest flyer or considering booking for the first time, these seating options could make your next journey even more enjoyable.
Stay tuned for updates as Southwest rolls out these exciting new features!